Multi-Region AI + SDR for a Global SaaS Leader

Freshworks is a global B2B SaaS leader in customer experience and IT software, listed on NASDAQ, serving thousands of businesses across multiple regions. As regional marketing programs scaled across India, APMEA, France, and Germany, the company needed a partner that could extend execution capacity without expanding internal SDR headcount in every geography.

The core requirement was speed and language coverage: native French and German SDRs for regional event programs, English-speaking enterprise SDRs for APMEA outbound, and AI infrastructure for the high-volume inbound qualification load that human cost-per-touch could not justify.

Multiple regional marketing programs were running in parallel, each with its own ICP, language, and event calendar. In-house BDR capacity was stretched across regions, and inbound MQLs were going stale before human follow-up could happen. Enterprise event registrant lists in France and Germany were generating low show and engagement rates because manual follow-up did not scale to the volume.

Hiring native French and German SDRs in-house, deploying AI qualification infrastructure, and building region-specific reporting frameworks would have required months of setup time across three different geographies — slowing down regional marketing programs that needed execution capacity now.

Freshworks selected SalesUP for the ability to deploy a coordinated multi-language pod quickly, layer AI qualification on top of high-volume inbound, and structure the engagement as separate SOWs aligned to each region's cost center. This let regional marketing leaders own their own program economics while operating against a single execution backbone.

The proprietary SalesUP portal — every call recorded, AI-scored, transcribed, and tagged against BANT criteria — gave Freshworks the visibility and reporting infrastructure that a multi-region SDR program requires, without requiring Freshworks to build it internally.

SalesUP deployed a modular three-SOW pod aligned to Freshworks' regional structure. SOW 1 (APMEA) covered English-speaking enterprise outbound with an India-based, accent-trained SDR running an integrated power dialer for two-to-three times the dial volume of manual outreach, supported by an AI calling layer for inbound MQL qualification within five-to-fifteen minutes of submission. SOW 2 (France) deployed a native French-speaking SDR for end-to-end event registrant follow-up — nurture, confirmation, and attendance push — capped at up to thirty qualified attendees per quarter. SOW 3 (Germany) deployed a native German-speaking SDR running a hybrid program split fifty-fifty between qualified meetings and event-attendance pushes.

Across all three programs, SalesUP wired the engagement into Freshworks' existing CRM with full source attribution, delivered weekly CPL and CPM reporting, and held a monthly review meeting to refine ICP, scripts, and qualification criteria. The pod operated as a single coordinated team while reporting to each region independently.

SalesUP delivered a full-stack outbound engine for Freshworks across four capabilities: outbound calling, email outreach, LinkedIn outreach, and database enrichment.

Multi-language SDRs ran high-volume dialing in English, French, and German. Email and LinkedIn sequences nurtured event registrants and target accounts in parallel. Continuously enriched databases kept the contact layer fresh across regions and ICPs.

Each regional marketing leader retained control of their program — SalesUP owned execution across all four capabilities under one coordinated pod.